Elements of the services marketing mix

Assignment Help Marketing Management
Reference no: EM13677

Discuss the eight elements of the services marketing mix of United Overseas Bank

Relate them to the retail/consumer products/services of the bank.

  • Product element
  • Place and time
  • Process
  • Productivity and quality
  • People
  • Promotion and education
  • Physical evidence
  • Price and user costs

 

Reference no: EM13677

Questions Cloud

Describe the management process : Describe the management process and identify the skills required to manage business organizations.
Describe the features or characteristics of product : Describe the features or characteristics of your product or service.
Is global warming an opportunity or trap : IS GLOBAL WARMING AN OPPORTUNITY OR TRAP?
Glut to blame for farm-gate milk price falls : Glut to blame for farm-gate milk price falls, not big supermarkets.
Elements of the services marketing mix : Discuss the eight elements of the services marketing mix of United Overseas Bank
Best-of-breed mobility solution : CIO approval for a best-of-breed mobility solution for their sales account executives and sales management.
Knowledge of hand washing and hospital-acquired infections : What is the relationship between knowledge of hand washing and hospital-acquired infections among nursing staff.
Black-scholes options pricing model : Calculate the payoff and the profits for investments
State pricing theory and no-arbitrage pricing theory : State pricing theory and no-arbitrage pricing theory

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd