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Assignment:
Not exceeding 1,000 words report,
Task: Select an online only retailer you have patronised in the past year or are familiar with. Answer the following questions in application to your selected online retailer.
Question 1. Analyse your chosen retailer and contrast it with a similar brick and mortar retailer.
Question 2. Evaluate how this online retailer uses the retailing concept to stay competitive.
Question 3. Examine all the elements of the retail value chain in the context of the online retailer you have chosen for this assignment, and explain what would compel you to repurchase from this same retailer.
Explain Marketing Information Systems and Information systems have to be designed to meet the way in which managers tend to work
Process of analysing one product/service and its operating environments from a marketing perspective - actual creation of a marketing plan for a product
Research the Ford Pinto Case. Although the Johnson Controls Case was decided by the U.S. supreme Court, it continues to raise a number of ethical issues.
Identify at least three specific steps that could be taken to minimize the impact implementing these alternative approaches could have on the firm's success.
I have also copied and pasted a link to an article below, what are your thoughts on the impact of trade relations?
Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gend..
What factors contributed to this experience? What changes could have been made to make an even better service experience? Why is service marketing important?
Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?
Write a 700- to 1,200-word paper that analyzes a current media issue from three perspectives: As an impact issue, As a legal issue, As an ethical issue.
Describe the business, marketing and branding strategies - describe the alignment of the business, marketing and branding strategies - What are the dangers of not aligning these strategies - What are the dangers of not aligning these strategies?
Is profit inherently evil or can it exist in kingdom of God? Explain.Is there such a thing as unreasonable profits in your company or industry of interest?
Read the Best Buy Case and identify and analyze the company's strategies. Your answer must identify clearly the firm's strategies and show your awareness of strategic management theory as it is being applied by the company.
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