Elements of the marketing plan

Reference no: EM133036922 , Length: word count:1200

Marketing Plan

You have to work with 4 to 5 members in a group. Student is required to choose a company and select a "new" product or service being introduced by this company.

Discuss in details the following elements of the marketing plan.

1) Executive Summary Teena 200 words

2) Company Description- Pantai Hospital Kuala Lumpur

3) Mission and Goals

4) Core CompetenciesIntroduce new service - Geriatrics Services - clinic, facilities, old-folks home

5) Situation Analysis Teena - PESTEL- SWOT analysis 750 WORDS

6) Competitors

7) The Target Market

8) The Marketing Mix

9) Budget, Schedule and Monitoring

10) Conclusion Teena - 250 WORDS

11) References
Student is required to prepare with the minimum of 3500 words and use references/citations in your report.

Attachment:- Marketing Management.rar

Reference no: EM133036922

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len3036922

11/27/2021 4:01:16 AM

Find below assignment requirements. For this group assignment, Need ONLY a student part of approx 1200 words (has my name next to the tasks) please DO NOT write for the whole group. + title page + references with in-text citations. 1. Executive Summary - 200 words 5. Situational Analysis - 750 words 10. Conclusion - 250 words

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