Elements of the marketing mix

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Reference no: EM133609904

Assignment:

Using the same US based fast-food company you used in Module 5's discussion and the region used in Module 6's discussion to describe how you would grow the business from 50 stores to 100 stores by next year. To do this, address the customer and elements of the marketing mix. In particular, give a brief overview of your thoughts for each of the following. Market segmentation: identify the group of consumers whose needs, wants, and purchasing behaviors you want to attract. What are your product attributes? What cultural differences do you need to overcome? What type of advertising/marketing communications would you use and why?

Reference no: EM133609904

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