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Elements of the marketing communications mix

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Reference no: EM132401639

I) Describe each of the below elements of the marketing communications mix and give two practical, current examples of #2 (Sales promotion) and #8 (Personal selling).

1. Advertising

2. Sales promotion

3. Events and experiences

4. Public relations and publicity

5. Online and social media marketing

6. Mobile marketing

7. Direct and database marketing

8. Personal selling

Reference no: EM132401639

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