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Assignment:
You have been hired to develop an IMC campaign for Nike. Determine how you would use social media to drive traffic to the other elements of the IMC campaign. What do you consider to be the most effective techniques used on social media and why?
Write 400 words or more about your favorite marketing ad. Mix in what we have discussed up to this point in the class. Who is their PPC? Where is the product/service on the Pyramid of Needs/Wants, etc.?
Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
Complete a strategic brief document you have been developing throughout the course by writing/adding (at least 250 words) in the following two sections: Sales Promotional Tools (see the definition in our textbook) and your Rationale for Selections..
The planning stage of a DSM involves consideration of ‘where do we want to go?' having already established targets. Discuss the importance of establishing targets early on in a crisis management campaign.
A company's most recent annual Free Cash Flow is $180,000,000. What is the current value of the stock?
(a) Estimate the terminal speed of a wooden sphere (density 0.790 g/cm3) falling through air, if its radius is 8.00 cm and its drag coefficient is 0.500. (The density of air is 1.20 kg/m3.)(answer in m/s)
Calculate the response rates for each month of the Miss You campaign. What months have the highest and lowest response rates?
Do you have a problem with the fact that Marina took to social media to quit her job in such a public way? Why or why not
What types of marketing communications are used? Is the mix different for different brands? What is your assessment of the effectiveness of the company's.
Explain Subcultural Segmentation and how is the marketing mix varied across different geographic parts of the United States and why
You will create a complete Marketing Plan and identify the sections of the Marketing Plan and the marketing elements contained therein
Which components of a compensation plan does the research suggest are best suited for each of the five business goals (objectives)?
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