Elements of business strategy for an organization to compete

Reference no: EM133325900

Assignment:

Theories of persuasion

Public Relations: Engineering

Public Consent

Brand strategy implementation is an important aspect of market development and a core element of any business strategy for an organization to compete and win in the international market. Matt Shaw (2007) stated that when advertisement grows, it wants to be public relations. Furthermore, according to Wright and Turk (2007), one of the functions of PR programs is to teach communication and persuasion. Since PR is recognized as a form of rhetoric, do you support Matt Shaw's argument that advertisement is part of public relations, or are two different concepts in brand strategy? Additionally, if PR is used to manage people's perceptions, how can it be used within the context of marketing communication? What are the benefits of using PR in a company's marketing mix, communication, and brand awareness?

Reference no: EM133325900

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