Reference no: EM131269475
Elements of Audience Analysis Worksheet:
Below are three categories of characteristics used to compile an audience analysis. List each specific characteristic under the appropriate general heading. Demographic characteristics tell you who the audience is (in broad terms); psychological characteristics tell you how they feel and what they hold as important; situational characteristics tell you were you are (and, to some extent, what is expected of you.
There are three short exercises below the lists.
Demographic Characteristics Psychological Characteristics Situational Characteristics
1 1 1 2 2 2 3 3 3 4 4 5 6
Specific characteristics (choose from these to complete the above):
Time Audience Size Age Attitudes: Likes and Dislikes Sexual Orientation Values: What is perceived to be good or bad Occasion Gender Group Membership Location Socioeconomic Status Culture, ethnic or racial background
Beliefs: What is perceived to be true or false
Sample Exercise:
1. A college professor, newly hired near the beginning of a term, is preparing a class for his new students. In your estimation, what characteristics of this audience would it be important for him/her to consider (rank order the first 5)? Explain your choices.
2. A politician, campaigning in a region which once supported his party but has recently turned toward his opposition, needs to reconsider his message. What do you think would be the three most important areas to focus on? Explain your choices.
3. A pollster notices a surprising anomaly in the results of a recent poll in the mid-Atlantic section (New York, Pennsylvania, Ohio, Indiana, Michigan) of the country. What demographic characteristics might contribute to his findings?
Please put into sequential order and answer the 3 questions
Speech and Communications class
Describe why social responsibility and policy
: Describe why social responsibility and policy are key issues in strategic planning and how you will integrate them in your proposed business
|
Certification in purchasing and supply management
: Discuss the role of higher education and proffesional development providers in the preparation of Purchasing and Supply Management professionals to meet the challanges of the profession in first quarter of this century. what in your judgement is the ..
|
Explains expected outcomes for the brexit events
: Write a two-page paper that explains the expected outcomes for your choice of one of the three events listed below The Hurricane Sandy aftermath.
|
Writing attention getting statements in the introduction
: Using a topic of your choice, write a coherent introduction using three different forms of support. Write the introduction out in full, as you would use it in a speech. Be specific and tailor the statement to your topic and expected audience. The thr..
|
Elements of audience analysis worksheet
: Below are three categories of characteristics used to compile an audience analysis. List each specific characteristic under the appropriate general heading. Time Audience Size Age Attitudes: Likes and Dislikes Sexual Orientation Values: What is perce..
|
Explain the rationale for choosing your target market
: Explain The rationale for choosing your target market. The strategy you will employ to launch your product; items to include should include entry decisions and intended mode of entry.
|
Why should organizations identify and use best practices
: Why should organizations identify and use best practices? In your organization, how do your compensation policies affect commitment to help others? What are some of the things that alpha project managers do differently from other project managers?
|
What is the most current us debt level held by china
: What is the most current U.S debt level held by China? What factors contributed to this increase in debt over the last ten years? Of what significance is this debt level, in terms of the credit worthiness of the United States?
|
If two identical power units are placed in parallel
: Specifications for a power unit consisting of three independent and serially related components(failure modes) requires a design life of 5 years with a 0.95 reliability. If two identical power units are placed in parallel, what is the system reliabil..
|