Elements of a customer value-driven marketing strategy

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Reference no: EM133502179

Assignment:

1. Identify the key elements of a customer value-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. Relate an appropriate example to validate your answer.

2. You are going to launch a new product or want to diversify your product in the new product line. Describe the elements of an environmental scan and summarize the trends affecting each area in the context of your product.

3. What are the stages of new product development and explain with examples.

4. Explain the Stages of the Business Buyer Decision Process with relevant examples.

Reference no: EM133502179

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