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Elements a promotional action plan

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Reference no: EM133200865

1. Provide the name of the Act that applies to the field of marketing communication by completing the table below:

Legislative requirement

Name of the Act

Consumer legislation that protects consumers and ensures fair trading

 

Legislation relating to spam

 

Legislation relating to privacy and implications for direct marketing

 

Code of Ethics for advertising

 

2. Provide an explanation of the role of the Advertising Standards Board and Bureau[1].

3. List three elements a promotional action plan [2] must contain.

4. Provide a brief description of a stakeholder and provide an example of an internal and an external stakeholder. 

5. Explain how an organisation's marketing objectives may support the overall business objectives by providing an example.

6. Provide a short description of each of the common promotional activities that can support marketing objectives, by the completing the table below:

Promotional activity

Description

Sales promotion

 

Public relations (PR)

 

Direct selling

 

Advertising

 

Reference no: EM133200865

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