Reference no: EM133200865

1. Provide the name of the Act that applies to the field of marketing communication by completing the table below:

Legislative requirement	Name of the Act
Consumer legislation that protects consumers and ensures fair trading
Legislation relating to spam
Legislation relating to privacy and implications for direct marketing
Code of Ethics for advertising

2. Provide an explanation of the role of the Advertising Standards Board and Bureau[1].

3. List three elements a promotional action plan [2] must contain.

4. Provide a brief description of a stakeholder and provide an example of an internal and an external stakeholder. 

5. Explain how an organisation's marketing objectives may support the overall business objectives by providing an example.

6. Provide a short description of each of the common promotional activities that can support marketing objectives, by the completing the table below:

Promotional activity	Description
Sales promotion
Public relations (PR)
Direct selling
Advertising