Element of the growth and market penetration strategy

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Assignment:

1. Is venturing into physical space a wise move to aid Depop's community development and brand awareness in the United States, or could it represent a costly diversion from their core activity of running a digital marketplace and scaling the online transactions through growing their user base?

2. If physical spaces were to prove a key element of the growth and market penetration strategy, what should the customer value proposition be? What should the spaces look like? What cultural and retail-based experiences could they host and curate, and how could they bridge the gap between online and offline and reach a wider audience?

Reference no: EM133649049

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