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What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.
Find a web site or web advertisement (Facebook page will work) from one of your two companies. Write a 1-2 page analysis of the effectiveness of the ads in terms of the role of the Internet and interactive media in an IMC (Integrated Marketing Com..
Define the customer value proposition. Explain ways you can integrate a customer value proposition and use relationship marketing to position yourself the best.
Why did you select the specific components you did? Is there a best practices checklist that can be created for analyzing emerging markets?
Identify a recent marketing message from a hospital organization. Which of the three content clusters does it focus on, explain
Online Video News Releases (VNRs) are visual storytelling that any business can use as a marketing and public relations tool. Was the target audience addressed
imagine that your team at work has been assigned a project that will take 1 year to complete.prepare a plan of no more
Decide on a foreign market to enter, and describe some characteristics of this market. Feel free to use some research (and make sure to cite accordingly). Explain how you would adapt the product, price, place, and promotion in this foreign market
Discussion on segmentation, targeting, and positioning, within your country's market and explain how your marketing strategy was developed
Describe one or more ethical behavior issues in handling food and beverage products returned to a manufacturing company and a retail store
Your Ideal Organization. As we learned in our initial Introduce Yourself postings, most students have worked as managers or employees for some kind of organization whether it is a publically held firm, What key personnel would you need and how woul..
Two to three-page essay exploring advertising as a text through close reading, semiotics, and analysis of a magazine advertisement in terms of audience, rhetorical approach (ethos, logos or pathos), visual communication, and efficacy. First, write..
Describe your favorite brand's promise. What elements of the brand convey this message to you? Name and describe three brand touchpoints.
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