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Case study
A discovery of high levels of patulin in a number of fruit juices from various South African brands included Element Juice's 500ml glass bottles, which had already shipped out to a number of retailers. Quality controllers tracked traces of the mould to a specific batch with batch number xyz and a specific date: manufactured on 24 October. In order to avoid a potentially dangerous situation, you as the supply chain manager have been instructed to issue a product recall as quickly as possible.
Question
Describe what needs to be done.
How should Element Juice manage implementing the recall effectively?
What are the biggest potential points of concern to be aware of in order to ensure the recall is as successful as possible?
What can be salvaged from the return of items?
What steps should be put in place to ensure the problem does not reoccur?
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