Reference no: EM132922744

Innovation is a crucial element for economic and organizational success.

If a company wants to compete it must be both adaptive and creative. The focus of this TMA is to select an example (preferably a local example) of organizational innovation associated with its business functions marketing and/or operations management- and analyze the importance of this innovation. This TMA is not about innovative products, but rather innovative processes and methods that organizations implement through their business functions (marketing or operations) to gain competitive advantage such as finding new suppliers, creating new production methods, creating a new advertising strategy, etc...

This essay should be well organized, that is, it has an introduction , body and conclusions. The introduction should introduce the topic.
In the body paragraphs, the following points should be discussed:

1. Name the organization and briefly describe its products, markets and activities

2. How was the organization able to become innovative?

3. Discuss how the two business functions (marketing and operations) would identify and
address this organization's innovation needs.

4. Discuss the selected process innovation (marketing and/or operations). Which problem dit solve? Which added value did it bring?

5. Analyze how the process innovation was implemented and its benefits.

6. Discuss the past or future challenges faced by the organization for innovation implementation.