Electronic systems for use in automated factories

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What would you do? Assume that you are a sales rep and sell costly electronic systems for use in automated factories. You made a sales presentation to a customer, but he didn’t place an order—and then wouldn’t take your calls when you tried to inform him that your company was coming out with a more reliable model at the same price. Months later, he faxes a purchase order for immediate delivery on the model you originally discussed. You have the old model in stock, and it will be difficult to sell once the new model arrives in two weeks. In fact, your company has doubled the usual commission rate to clear out the old model. Do you try to contact the customer again to tell him about the new model, or do you do what he has requested and immediately fill the order with the old model? Either way, if you make the sale, the commission will pay for your upcoming vacation to the Caribbean. Explain what you would do and why.

Reference no: EM131770086

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