Reference no: EM133002853

International business

Report Help an SME to go abroad

In recent years, the competitive landscape of the business has changed drastically. Companies must compete not only with domestic competitors but also with international rivals. The international markets are mostly a playground for multinationals. The presence of small companies such as born global, ventures, family companies and SMEs are quite low. Small companies have a significant share in the economies of many countries. In Japan, for example, SMEs account for 99% of all companies in terms of numbers, and at the same time, account for 70% of all employment. However, only a few Japanese small organizations export, and they are having difficulty making global connections.

Small companies face various challenges for going abroad. These may include a lack of awareness of target markets, political risks, cultural differences, and financial difficulties. However, small organizations have to become micro-multinationals in the global economy for their long term success. The situation in Malaysia is not very different from Japan. Malaysian small organizations do not have a significant presence in international business. The Malaysian government has implemented various incentive programs to help small organizations to go abroad.

Please choose a small business which is Boost (malaysia)

(born-global, venture, family firm, micro or small organization) from your country (Malaysia) and prepare a report for the board of directors of this company with the following topics:

Question :

Choose any two of countries from (Thailand (must) and Phillipines or japan) and conduct an analysis comparing their respective risks and attractiveness to invest in (You may use PESTEL, SWOT, CAGE analysis, Business Canvas, McKinsey 7S Model, or other tools) 600 words, excluding word-count and diagram

Report

1. Introduce chosen organization and describe its operations, products/services, size, and organizational structure.

2. Choose any two of countries from (Thailand (must) and Phillipines or japan) and conduct an analysis comparing their respective risks and attractiveness to invest in (You may use PESTEL, SWOT, CAGE analysis, Business Canvas, McKinsey 7S Model, or other tools)

3. Search for government support programs at home and two prospective host countries for companies that are looking for expand abroad.

4. Recommend one country to invest in depending on your comparative Analysis in steps 2 and 3.

5. What are the risks in the selected county, and elaborate on your plan to overcome risks?

6. Advise an entry-level strategy and provide a rationale for the strategy

Attachment:- International business.rar