Elaborate on the personal factors that affect the behaviour

Reference no: EM132987

QUESTION 1

a) Tourism organisations strive to provide service quality to their customers. Explain the benefits that they receive in delivering service quality to external customers

b) Service quality is a concept which is extremely difficult to define even among researchers and quality gurus. Discuss

QUESTION 2

The marketing concept is a key element to the success of any tourism organisation. Discuss

QUESTION 3

Effective management of the service encounter is critical to the success of any tourism organisation. Discuss the management strategies that contribute to maximise the performance of front-line employees in the service encounter

QUESTION 4

a) Explain why it is important for marketers to understand the decision-making process of their consumers

b) Elaborate on the personal factors that affect the behaviour of consumers

QUESTION 5

a) Explain why market segmentation is important for tourism organisations

b) Explain why firms engage in positioning and the benefits that they gain from effective positioning

Reference no: EM132987

Questions Cloud

What are the project communication methods : What are the project communication methods

Evaluate taxable income and income tax payable for 2012 : Evaluate taxable income and income tax payable for 2012. Evaluate the amounts reported as assets and liabilities of the Schimmel Company?

Program that displays information about a family member : Program that displays information about a family member

Aspects of effectiveness and robustness in software : Aspects of effectiveness and robustness in software

Elaborate on the personal factors that affect the behaviour : Explain why it is important for marketers to understand the decision-making process of their consumers Elaborate on the personal factors that affect the behaviour of consumers

How packaging relates to other elements of the marketing mix : With appropriate examples show how important packaging is to the success of a product Show how packaging relates to other elements of the marketing mix

What is the significance of optimizing the design : What is the significance of optimizing the design

Purpose a statement of revenues and changes in fund balance : Purpose a Statement of Revenues, Changes and Expenditures in Fund Balance for the debt service fund

What could be the expected operating income per week : What could be the expected Operating Income per week? When both machines are working how many of each unit should OSC produce?

User Account

All Pages