Elaborate on the importance of selling from perspective

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Based on the two, company and executive profiles, elaborate on the importance of selling from the perspective of these two profiles.

Title: Company Profile: LinkedIn

Business-oriented social networking site LinkedIn was started in the living room of co-founder Reid Hoffman in 2002. LinkedIn was officially launched on May 5, 2003 by Hoffman, Allen Blue, Konstantin Guericke, Eric Ly, and Jean-Luc Vaillant. At the end of its first month of operation, LinkedIn had a total of 4,500 members. Today, LinkedIn is the world's largest professional network-in 2014, it had more than 300 million members in more than 200 countries. More than 3 million companies have LinkedIn pages, and more than 1.5 million company websites use LinkedIn's "Share" button. LinkedIn itself has come a long way from its modest beginnings-it now has more than 5,700 full-time employees with offices in 30 cities around the world.
Fast Facts

  • In May 2012, LinkedIn acquired SlideShare, which offers users the ability to upload and share PowerPoint presentations, Word documents, and Adobe PDF Portfolios.
  • LinkedIn counts executives from all 2013 Fortune 500 companies as members. Its corporate talent solutions are used by 89 of the Fortune 100 companies.
  • LinkedIn is currently available in twenty-three languages: English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai, and Turkish.
  • LinkedIn is headquartered in Mountain View, California.
  • The current CEO of LinkedIn is Jeff Weiner.

Title: Executive Profile: Elon Musk

As founder of Tesla Motors, PayPal, and SpaceX, South African-born Eli Musk stands at the forefront of technological advancement. At age 28, Musk sold his first company, online city guide Zip2, to Compaq Computer for $341 million. That same year, he co-founded X.com, which went on to become online payment processor PayPal. Always seeking out new ventures at the cutting edge of innovation, Musk launched commercial space exploration company SpaceX in 2002. The very next year, he launched Tesla Motors with the goal of producing affordable, mass-market electric cars. In 2013, Musk announced Hyperloop, a commuter transportation that reaches speeds of 700 miles per hour. Musk predicts that the first Hyperloop will take seven to 10 years to build. Musk merged his companies Tesla Motors and SolarCity in 2016, and he continues to innovate in the field of sustainable, accessible technology today.

Fast Facts

  • Taught himself how to program and made his first software sale at the age of 12.
  • Chairman of the Musk Foundation, which provides solar-power energy systems in disaster-stricken areas.
  • In 2008, NASA awarded SpaceX a contract to handle cargo transportation to the International Space Station. The first transport of 1,000 pounds of supplies went off without a hitch in 2012.
  • The Hyperloop has an estimated cost of $6 billion-approximately one-tenth the cost of an equivalent the rail system.
  • The Tesla Model 3 is expected to launch in 2017 at a starting price of $35,000.

Reference no: EM132841395

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