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Elaborate on the ccd brand strengths and weaknesses

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Reference no: EM133102072

Explain were the triggers that caused CCD to consider brand rejuvenation?

  1. Based on Landor's research, elaborate on the CCD brand's strengths and weaknesses?
  2. What did the CCD brand stand for? What were the brand's core values that are not possible to change? How were these values important for determining the brand archetype?
  3. Briefly define the pros and cons of the three positioning choices?
  4. Which positioning is recommended for CCD? Give at least three reasons to support the proposal.

Requirements

  • Succinctly define the situation 
  • Sum up the options to be considered.
  • Weigh each option's positives and negatives.
  • Declare the decision.
  • Decision support.

Reference no: EM133102072

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