Elaborate activities involved in pursuing this strategy

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Consider yourself as a media planner for a newly established electrical appliance company in Christchurch, New Zealand. You have just been in this position for 2 weeks. The board of directors wants you to plan a fresh advertising campaign that will capture a mass amount of consumer in the year 2015. What would be your strategies? Elaborate activities involved in pursuing this strategy and provide supporting reasons for your chosen strategies.

Reference no: EM131032292

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