Eight pricing practices of companies

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Reference no: EM1320067

1. Monroe and Cox provide eight pricing practices of companies that have a negative effect on profitability. Which do you consider to be the easiest to avoid or fix? Why? Explain your position using an example

2. What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?

Reference no: EM1320067

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