Reference no: EM132800281
ELBU7002/EGMC7007 Global Luxury Industry and Business Assignment -
Assessment Task - As This unit provides you with the opportunity to gain comprehensive knowledge of current theories and practices for managing Luxury business and process in a global context. There is a strong focus on contemporary business and marketing concepts enabling you to position yourself and your practice within this constantly changing and demanding landscape.
It dives deep into the complex multi- faceted layers of the global Luxury industry and offers the opportunity to gain key insights into the creative aspects as well as the business side of the industry giving you a holistic viewpoint of this global business.
At the core of your learning experience will be case study analysis, seminars and interactions with industry professionals as well as live industry scenarios to develop your professional skills engaging you in the key debates surrounding the industry sector. This will support your understanding of the internationalisation of Luxury brands/companies and the challenges for new brands/companies in the market place today, thus enabling you to offer creative business solutions underpinned by sound business knowledge in order to address these challenges, and understand what it takes to succeed in global commercial markets.
Brief - 'How Can Luxury Meet Challenges 2020 and Beyond?'
You are required to identify, explore and suggest solutions to any current challenge(s) faced by the luxury sector within a 2000 word essay, article, or report on 'How Can Luxury Meet Challenges 2020 and Beyond?'Also include your feedback.
You may focus on any part of the luxury sector including luxurydesigner mega-brands, dept stores (B&M or digital) cosmetics/fragrance/personal care, fashion, food or wine, transport, hospitality, events, homeware, property development, leather goods, jewellery, private members clubs and so on:
Areas of consideration:
Identify, explore, explain and analyse some oftoday's challenges to luxury in the macro environment.
Identify, explore, explain and analyse how current challenges affect the micro environment of companies.
Use and justify a method of examination, for example a case study, a comparison between different companies/locations/past and present.
Use and reference all secondary research according to Harvard-style.
Using primary research (optional). You must include all data in an appendix.
Consider any other theoretical elements of your studies.
Structure your work as an essay, articleor report, but do not mix them.
Critically reflect on your research for creating original insight into insightful, workable, realistic and feasible solutions.
Be thorough and systematic in your research methods and match them to your written work.
Business and financial implications.
Psychological, political and/or cultural implications.
Technological, global and legal implications.