Effects of social media advertising on buyer behaviour

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Reference no: EM132423851

HI6008 - Business Research Project - Holmes Institute

Reflective Journal includes a statement indicating which sections of this research project you personally wrote and what you learned

Assignment Specifications

Purpose:

This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research project.

Topic - Effects of social Media Advertising on Buyer Behaviour

Assignment 4 - the Individual Reflective Journal - is to ensure each student is able to contribute to document a critical reflection of their personal learning process, as experienced during this unit. It will be best to build your journal progressively, by making notes each week, starting at week 1 and going through to week 12. Your notes will serve as a reminder of which sections you personally contributed to, what you learnt, and how you experienced the learning process.

A significant aspect of the learning journal will be your reflections on how well your team co-operated in the various phases of the Business Research Project, i.e. Topic Approval, Literature Review, and Methodology.

Assignment Structure should be as the following:

1. My personal contribution to the topic selection, problem definition, research question, writing of topic approval submission, and team charter. How I experienced this and what I learnt from it.

2. My personal contribution to the literature review report, i.e. search process, summarising of relevant articles, designing the outline/argument/structure of the literature review, writing up the literature review. How I experienced this and what I learnt from it.

3. My personal contribution to the research methodology report, i.e. my role in discussions about methods, sampling, questionnaire design, data collection, analysis and interpretation. How I experienced this and what I learnt from it.

4. My reflections on the research experience, insights I gained, and any issues, struggles, challenges, synergies I experienced, individually and in the teamwork

5. My statement indicating which sections of this research project I personally wrote and what you learned from this experience.

Reference no: EM132423851

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