Reference no: EM132361242 , Length: word count:1200

Business Research Project Assignment -

Assessment Title - Topic: Effects of social Media Advertising on Buyer Behaviour.

Purpose of the assessment (with ULO Mapping) - Clearly identify your chosen topic, having carried out some basic review of available secondary data to secure your interest (at least 3 academic articles, plus a business report, and a relevant current news item). Indicate the Research Problem, as you see it so far, and at least ONE research question at this stage (additional questions may be defined as you progress with this unit).

List the student numbers and names of your team members and complete the Team Charter, indicating what role(s) each will contribute throughout the project. A brief presentation in-class may be requested by your lecturer.

Assignment Specifications -

Purpose: This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research project.

Assignment 1 - the Topic Approval - is to ensure you have given sufficient thought to the topic you are choosing to base your research project on. You will ideally work with a group consisting of 2 or 3 class-mates. Your respective contributions will be governed by the Team Charter, which is a document you will produce at the same time as your Topic Approval submission. The Team Charter is to indicate, essentially, what roles will be played by each member of the team.

Your lecturer will LEAD and FACILITATE you through the process, week by week. The learning will be progressive, so for best results you will need to be in weekly contact with your lecturer during class time at your campus.

Assignment Structure should be as the following:

1. Say why this topic interests your team

2. Discuss your team's initial search for relevant literature and show that it has provided you with a good contextual understanding

3. Define the Research Problem that your team intends to address (as you see it, so far)

4. Propose at least ONE research question that your team will be seeking to answer through your research project (additional questions may be defined as you progress with this unit)

5. List the student numbers and names of your team members, complete a Team Charter (see template) and include in your submission as an appendix.

Attachment:- Research Project Assignment File.rar