Reference no: EM13962070
General Motors redesigned the Malibu, its first global midsize sedan, to launch in 2013 in nearly 100 countries. In its redesign effort, GM gave a prominent role to four women engineers, called the “Malibu Moms.” A May 2, 2012 article in the Detroit News quoted auto analyst Rebecca Lindland: “Automakers may want women engineers’ expertise because women buyers have different priorities and pay more attention to passenger room and cargo space. We approach the vehicle often times from a different standpoint from a man.” Engineer Suzanne Cody also noted that women customers give a high priority to safety and to quiet interiors that allow drivers to hear their children in the backseat. The new Malibu has acoustic laminated glass to cut noise from passing vehicles, and new noise-absorbent materials behind instrument panels, in doors, and carpets. Given that women buy about 50% of cars in the U.S., & participate in 80% of family car-buying decisions, GM expected that the new features would boost sales overall and among women in particular.
Which of the following effects of diversity does GM’s Malibu redesign effort best represent?
a. increased synergy and creativity in the workplace
b. the promotion of synergy by a process of "decibel reduction" in faultline conflicts
c. symbolic and public relations effects
d. increasing the company's knowledge of, and ability to appeal to, different market segments with its products.
e. the promotion of positive stereotypes based on demographic characteristics.
|
As the rate of innovation increases
: As the rate of innovation increases, companies face expanding product/service lines, shorter product and service lifecycles, and more frequent product/service transitions. All of these can bring tremendous value but also pose enormous challenges and ..
|
|
Using the traditional waterfall methodology
: Signatures, Inc. specializes in producing personalized products for companies such as coffee mugs and pens with company logos. The company generates over $60 million in annual sales and has more than 300 employees. The project is using the traditiona..
|
|
What is the unit of analysis for this study
: Read the article: http://scholar.harvard.edu/files/mariosmall/files/small_mcdermott_sf_2006.pdf, What is the unit of analysis for this study
|
|
What price would you use to enter the market
: If you were going to provide a product or service to the market, what would be your product? What price would you use to enter the market? Where would you place your product to make it accessible to customers? How would you promote (target market) yo..
|
|
Effects of diversity
: General Motors redesigned the Malibu, its first global midsize sedan, to launch in 2013 in nearly 100 countries. In its redesign effort, GM gave a prominent role to four women engineers, called the “Malibu Moms.” Which of the following effects of div..
|
|
History of airline industry regulation and deregulation
: Consider the history of airline industry regulation and deregulation: In 1978, President Carter signed legislation changing the airline industry from being strictly controlled through the Civil Aeronautics Board to being highly competitive. Since 197..
|
|
Two potential advantages of diversity in the workplace
: Briefly list, explain, and give specific organizational examples of two potential advantages of diversity in the workplace. Briefly list, explain, and give specific organizational examples of three disadvantages of diversity in the workplace. On the ..
|
|
Distributive-procedural and interactional justice
: Briefly explain the distinctions between distributive, procedural, and interactional justice. Give an example from your own workplace experience (or, if you do not have workplace experience, other experience) of low procedural justice. Which element ..
|