Effects of advertising presentation

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Reference no: EM13795147

Effects of Advertising Presentation

Choose a product or service from these examples:

Fast food

Class of consumer product

Personal care

Automobile

Research the Internet to analyze how that product or service has been advertised.

Who determines ethical standards for advertising?

In what ways has advertising affected American culture?

What are the key persuasive techniques used in consumer advertising?

Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.

Discuss some of the critical issues that may arise from the following areas:

Children and advertising

Advertising in schools

Health and advertising

Political advertising

Find one example of a commercial that strikes you as particularly creative and appealing:

What are the elements that are unusual?

What is the target group of the commercial?

How does the commercial appeal to consumers?

Why do you believe this commercial to be effective in brand name recognition?

How are ethical standards met (or pushed to their limits)?

Reference no: EM13795147

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