Effects of actor gender on purchasing preferences

Reference no: EM13843766

Ben conducts a study on the effects of actor gender on purchasing preferences. He shows participants a video in which either a male or female actor promotes a new XBox game. Ben then has participants (all parents) rate the game, using a scale of 1-9, on how likely they would be to purchase the game for their children. Does Ben's study use the experimental method? Explain why or why not.

Reference no: EM13843766

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