Effectiveness this upcoming advertising campaign

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Reference no: EM131601038

Microsoft Corp (MSFT) has made over $300 million investment in Barnes & Noble Inc.’s (BKS) Nook digital-book business and college-text unit in a move that helps value the prized Nook business. MSFT and BKS are planning to launch a new national advertising campaign for the Nook. How will you evaluate the effectiveness this upcoming advertising campaign?

Reference no: EM131601038

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