Effectiveness of these aids be studied and marketed

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Since the 1970s, the size of women shown in advertisements has gone down. In the 1950s Marilyn Monroe, the icon of sexiness, was a size 14. Today, she would be considered a plus-size model. As the media shows smaller and thinner women as the image of beauty, the percentage of overweight women continue to rise, increasing the gap between media's portrayal of beauty and the average woman. Given societal pressures on being thin, it is no surprise OTC diet aids are so popular. Many of these aids only produce minimal and temporary results.

Discuss: How should the effectiveness of these aids be studied and marketed, and should they be available at all?

Reference no: EM133462964

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