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Visit a website of your choice. Analyze the effectiveness of the website with an eye on the stakeholders and the objectives of the site.
1. Identify the stakeholders and how the website is attempting to reach each group. In your opinion, are they successfully reaching each group? Why or why not?
2. Are there provisions on the website to protect consumer privacy? Do they reassure you? Why or why not?
3. Based on your review of the website, what do you believe the company's goals are for the website? What should their future goals include with respect to the consumer's value proposition?
4. Based upon the goals you listed in question 3, identify relevant performance metrics from each of the four perspectives (customer, internal, learning and growth, and financial).
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the relationship between the organization and its members can be greatly influenced by what motivates individuals to
1. Research specific predictions on Facebook relative to the next five years. Identify 3 to 5 of the key predictions. Does Facebook seem to be losing its popularity? If so, why? Which target demographic seems to be leading the trend?
1. think of a product or service that is mass marketed and one that focuses on one or more particular segments. how
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Visit the Web Sites of at least two different companies. In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness
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