Effectiveness of the radio advertisements that you heard

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Reference no: EM133419502

Assignment:

This discussion board is focused on radio and represents 2% of your total course evaluation.

You will listen to and ensure that you have heard two cycles of advertisements within a specific hour (note most advertisements during the week play every 15 minutes starting on the hour). When you provide you inputs, please indicate what day/time you were listening to the radio advertisements.

As you listen summarize the following:

Q1: What specific ads (brands/products) were air - note the day/time you listened.

Q2: Then identify what similarities and differences you notice in comparison to TV advertising overall.

Q3: Let us know what you think about the overall effectiveness of the radio advertisements that you heard - why they were good, or bad? Be Specific.

Reference no: EM133419502

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