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Assignment:
This discussion board is focused on radio and represents 2% of your total course evaluation.
You will listen to and ensure that you have heard two cycles of advertisements within a specific hour (note most advertisements during the week play every 15 minutes starting on the hour). When you provide you inputs, please indicate what day/time you were listening to the radio advertisements.
As you listen summarize the following:
Q1: What specific ads (brands/products) were air - note the day/time you listened.
Q2: Then identify what similarities and differences you notice in comparison to TV advertising overall.
Q3: Let us know what you think about the overall effectiveness of the radio advertisements that you heard - why they were good, or bad? Be Specific.
Develop a marketing plan for a new product of Marrybrown which is MarryBrown Crispy Fried Chicken. You are free to use any Marketing Plan template.
In your OWN words, do you agree that we are all in sales to some extent - what are your own preconceptions about what 'sales' means?
What are some KPIs the company uses? What else could the company do to improve their use of database marketing based on your readings and research?
How would you feel as an auto worker to see the UAW representing employees outside the auto industry?
Some of Gillette's spokespeople, such as Tiger Woods, have run into controversy after becoming endorsers for the brand. Does this hurt Gillette's brand equity or marketing message? Explain.
Not all customers have the same value to the organization. What does this mean in terms of managing CRM. How is this related to the concept of Customer Lifetime
Many students maintain that advertising is a waste of money, that it doesn't sway them toward purchase at all. Is that true? What is your opinion?
Explain how the marketing strategies of this social media campaign will help the team gain an advantage over their competition.
MKT 229 Southern New Hampshire University. Develop strategic marketing plan aligned with organizational goal for supporting growth and promoting cohesive brand.
Analyze each selected research method in 175 words as it relates to your selected business situation. Compare the use of observational versus experimental research for the business situation in a total of 350 words
In your own words, reply (200 words) to the following questions: Develop evaluation tools and metrics to measure IMC plan effectiveness.
What are three points he makes you support? Are there things he said with which you do not agree? How can you incorporate some
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