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You are the marketing communications director for a new brand of energy drink, and you have just run a communications campaign to launch the new product. The CEO tells you that she will be using sales or sales-based metrics, such as return on investment (ROI) or lifetime value of the customer, as the only measure for assessing the effectiveness of the communications campaign. How do you argue that a sales-only approach is not appropriate?
The brand positioning statement for Mountain Dew (a lemon-lime-flavored, highly caffeinated, carbonated soft drink) is: "Mountain Dew is the great-tasting carbonated soft drink that exhilarates like no other." Explain the role of this positioning statement in the development of the brand's advertising message.
A pharmaceutical company is launching a new anti-blood-clotting drug with a push and pull communications campaign aimed at end users and doctors. The company requires at least a 5% marketing return on investment (ROI) over the first five years of the product's commercialization. Cumulative unit sales for the first five years are forecast to be 7,061,146 units. The unit contribution or contribution margin per unit is $74.80. Cumulative marketing costs over the five years total to $489,000,000. Will the company meet its ROI hurdle rate?
Describe the event you planned. Summarize the things that went well and / or things that went wrong. Be sure to reference some of the key skills covered.
global economic situation and effect on the u.s.in regard to the statement the global economic situation if not
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Develop a presentation for business owners that describes mobile marketing. Outline its advantages and disadvantages.
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Explain The promissory note she signed set out the interest rates and terms of payment and Ellen was unable to make those payments a year later and re-negotiated the terms with RBC
In a paper of 250-350 words, describe what you think are the most important characteristics of a clear and concise elevator pitch for a new small business.
If Congress and the president pursue an expansionary fiscal policy at the same time as the Federal Reserve pursues an expansionary monetary policy, how might the expansionary monetary policy affect the extent of crowding out in the short run? Expl..
Think about an organization for which you currently work or one that you previously worked for. Do you believe that groupthink affects or has ever affected the organization's decision-making process? Why or why not?
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