Effectiveness of online security

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Reference no: EM1379520

Question: Six months ago a toy corporation started to sell their items on the internet. Over this time period traffic to the website has raised substantially but few consumers have made online purchases. The company decided to survey their customers to identify the reasons for the lack of online purchases. The results of the survey found that many of the customers were new to the internet and therefore unsure of the effectiveness of online security and uncomfortable providing their credit card and other personal information.

The company has decided to add information to its website explaining the variety of security measures that are in place to protect information used to make purchases on the internet. Your assignment is to create that company statement which explains the security precautions that internet companies take and ease customer's fears about making online purchases.

Reference no: EM1379520

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