Effectiveness of commercials for high-performance automobile

Assignment Help Basic Statistics

Reference no: EM13968663

An article in Psychology and Marketing describes four variables that have been found to impact the effectiveness of commercials for high-performance auto- mobiles: sincerity, excitement, ruggedness, and sophistication.24 Suppose that the following data are available on commercials' effectiveness and these variables, all on appropriate scales.

Commercial Effectiveness	AssessedSincerity	AssessedExcitement	AssessedRuggedness	AssessedSophistication
75	12	50	32	17
80	10	55	32	18
71	20	48	33	16
90	15	57	32	15
92	21	56	34	19
60	17	42	33	14
58	18	41	30	16
65	22	49	31	18
81	20	54	30	19
90	14	58	33	11
95	10	59	31	12
76	17	51	30	20
61	21	42	29	11

Is there a regression relation here between commercial effectiveness and any of the independent variables? Explain.

Reference no: EM13968663

Questions Cloud

Discuss some issues & challenges arises from the hospital : Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine.

Real estate finance : An article in Real Estate Finance displays the following data for Brazil's short-term interest rates (in percent).1

Whose responsibility is to build a successful relationship : Write your initial response in a minimum of 200-300 words. Apply APA standards to the citation of sources.

Explain how the alternatives differ from one another : Are there dependencies on other decisions? Briefly introduce the key decision elements-objectives, alternatives, consequences, and uncertainties; details are to be discussed in the following sections.

Effectiveness of commercials for high-performance automobile : An article in Psychology and Marketing describes four variables that have been found to impact the effectiveness of commercials for high-performance auto- mobiles:

Develop strategic plan for canadian retail marketing : Develop strategic plan for Canadian retail marketing industry sector, with focus to food and drinks, for the next 5 years utilizing the data from different sources including those given in the few appended reports -Canadian retail food market 201..

Explain what is meant by perfect collinearity : 1. How does multicollinearity manifest itself in a regression situation? 2. Explain what is meant by perfect collinearity. What happens when perfect collinearity is present?

Determine which is more comprehensive and explain why : Compare and contrast the Fayol's POLC functions of management with the systems thinking approach and determine which is more comprehensive and explain why

Comment on their relative magnitudes : 1. For the data of Example, ?nd the variance in?ation factors, and comment on their relative magnitudes. 2. Find the correlation between X1 and X 2 for the data of Example 11-1 pre- sented in Table 11-1. Is multicollinearity a problem here? Also ?n..

User Account

All Pages