Effectiveness of commercials for high-performance automobile

Reference no: EM13968663

An article in Psychology and Marketing describes four variables that have been found to impact the effectiveness of commercials for high-performance auto- mobiles: sincerity, excitement, ruggedness, and sophistication.24 Suppose that the following data are available on commercials' effectiveness and these variables, all on appropriate scales.

Commercial Effectiveness	AssessedSincerity	AssessedExcitement	AssessedRuggedness	AssessedSophistication
75	12	50	32	17
80	10	55	32	18
71	20	48	33	16
90	15	57	32	15
92	21	56	34	19
60	17	42	33	14
58	18	41	30	16
65	22	49	31	18
81	20	54	30	19
90	14	58	33	11
95	10	59	31	12
76	17	51	30	20
61	21	42	29	11

Is there a regression relation here between commercial effectiveness and any of the independent variables? Explain.

Reference no: EM13968663

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