Effective use of electronic media roadblocking

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Reference no: EM131753659

EFFECTIVE USE OF ELECTRONIC MEDIA "Roadblocking" is the media technique of a single company buying ad time on all major television networks in the same time spot. This can give the market an impression of strength and "being everywhere". And people who change the channel to avoid the ad cannot escape the message. In 200-400 words total:

a) Discuss the value of this strategy for higher priced items items like cars, trucks and vacations. Is there any problem that you can see with this?

b) Finally, would this be as effective in magazine ad campaigns (explain your answer)?

Reference no: EM131753659

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