User Account

All Pages

Effective types of pricing strategies and objectives

Assignment Help Marketing Management
Reference no: EM13873020

• Go to the Interbrand Website, located athttps://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx, and make a list on the top 13 best global brands. Be prepared to discuss.

• Use the Internet or the Strayer Library to research articles on local, international, and global brands. Be prepared to discuss.

• View the PowerPoint presentation, titled "Global Pricing", located at https://www.slideshare.net/kvarun/global-pricing, or use the Internet or the Strayer Library to research articles on a global company, taking note of its pricing strategy. Be prepared to discuss.

DQ 1- "Global Brands" Please respond to the following:

• Each year, the interbrand consultancy compiles a ranking of global brands. From the first e-Activity, compare the top 13 best global brands to the top 13 best global brands for 2010, which are shown in Table 10-2 of your textbook. Select one (1) brand that interests you, and speculate on the main reasons why the rank of this brand you selected changed or did not change.

• From the second e-Activity, select one (1) local brand, one (1) international brand, and one global brand. Compare and contrast the key differences of the products of the three (3) brands you selected, and give your opinion on why they are categorized as local, international, and global.

DQ 2- "Pricing Strategies/Dumping" Please respond to the following:

• Suggest three (3) of the most effective types of pricing strategies and objectives available to global marketers. Provide an example or a scenario of the manner in which each pricing strategy is best used.

• From the third e-Activity, analyze the key reasons why the global company that you chose uses the pricing strategy you identified. Suggest another type of pricing strategy that is more feasible and / or efficient for this company. Provide a rationale to support your suggestion.

Reference no: EM13873020

Questions Cloud

The history of health and medicine : Power point and need about 4 to 5 slides on the history of health and medicine and how it pertains to ethics.
Temperature rises as a result of heat transfer : A cold canned drink is left in a warmer room where its temperature rises as a result of heat transfer. Is this a reversible process? Explain.
Evaluate the types of employee testing : Evaluate the types of employee testing
Give an argument using leibniz''s law : Q: Give an argument using Leibniz's Law for the dualist claim that mental states are distinct from physical states. Explain the notion of sameness and explain why the argument is valid. Then explain a rebuttal a physicalist could use to object to the..
Effective types of pricing strategies and objectives : Suggest three (3) of the most effective types of pricing strategies and objectives available to global marketers. Provide an example or a scenario of the manner in which each pricing strategy is best used
Relationship between basic organizational behavior models : The outline should not be a reiteration of motivation theory, but should provide succinct points that cover the key topics of motivation and provides a road map that management can implement to improve motivation within the organization.
Discuss concept of absurdity in albert camus'' philosophy : Discuss the concept of absurdity in Albert Camus' philosophy.
Compute and interpret the gross profit percentage : Prepare a properly formatted multi step income statement that would be used for internal reporting purposes. Treat Sales Returns and Allowances and Sales Discounts as contra-revenue accounts. Prepare a properly formatted multi step income statement t..
Fifo inventory method for internal accounting : On January 1, 2010, Lucas Distributors, Inc., adopted the dollar-value LIFO inventory method for income tax and external financial reporting.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd