Effective promotional campaign

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Reference no: EM132298334

Describe what you consider to be a recent effective promotional campaign. Use the AIDA model in detailing what promotional mix elements were used. Why was the campaign effective?

EACH GROUP HAS 15 MINUTES TO PRESENT DISCUSSING ALL STEPS OF AIDA AND ILLUSTRATING THEIR ARGUMENT THROUGH EXAMPLES OF AT LEAST 3 DIFFERENT TYPES OF MEDIA USED.

All students will vote on the presentations as to which is the most effective?

Please try to provide a 3-4 page response

Reference no: EM132298334

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