Research Weighting 20% No authoritative sources, no evidence of research or not relevant for the task. Very limited understanding. The research has not been linked to the main text. Less than 2 authoritative sources or sources are not relevant for the task. Limited understanding. Little evidence of meaningful integration of the research with the main text. 2-3 scholarly sources. Some sources lack relevance or authority but are still appropriate for the task. Adequate understanding. The research could be incorporated with the main text more consistently. 3-4 scholarly sources. Sources are mostly well-chosen, authoritative and appropriate for the task. Good understanding. The research is integrated with the main text. 4-5 scholarly sources. Sources are well- chosen, authoritative and are appropriate for the task. Excellent understanding. The research is very well integrated with the main text.

Writing Weighting 5% No consideration for presentation. Muddled writing that is very difficult to follow. Numerous grammatical errors. Multiple spelling errors. Acceptable presentation. Long winded and some clear writing presentation. Some grammatical errors. Multiple spelling errors. Tidy presentation. Mostly clear writing but at times long winded. Writing style lacks consideration. Few issues around grammar. Less than 5 spelling errors. Professional presentation. Clear writing mainly to the point. Considered writing style. Excellent grammar with only minor oversights. Less than 3 spelling errors. Polished presentation. Clear and concise writing. Mature and appropriate writing style. Excellent grammar, correct in all aspects. No spelling errors.

Organisation/ logic Weighting 5% No flow. No argument. Poorly organised and difficult to read. Does not flow logically from one part to another. The argument is not clear. Generally well organised although the flow of the argument is not always logical. Argument is clear and mostly sound. Coherently organised and logical formation of sound argument. Exceptionally well structured. Logic is easy to follow. Arguments are sound and convincing.

Key findings and Recommendations Weighting 15% Clear evidence of lack of understanding fails to identify purpose of research. Lack of knowledge of theory and poor understanding of business case application Unconvincing evaluation Poor description of key findings and recommendations Little comprehension of link between theory and the business case Competent description of key findings and recommendations Basic understanding of theory and application to the business case Thorough and comprehensive description of key findings and recommendations Good understanding of theory and application to the business case Excellent and comprehensive description of key findings and recommendations Extremely high level of understanding is demonstrated by detailed application to the business case.

Analysis of External presentation of Information Weighting 20% Clear evidence of lack of understanding fails to identify purpose of research. Lack of knowledge of theory and poor understanding of business case application Unconvincing evaluation Poor analysis of external presentation of business information Little comprehension of link between theory and the business case Competent analysis of external presentation of business information Basic understanding of theory and application to the business case Thorough analysis of external presentation of business information Good understanding of theory and application to the business case Excellent analysis of external presentation of business information Extremely high level of understanding is demonstrated by detailed application to the business case.

Analysis of Internal presentation of Information Weighting 20% Clear evidence of lack of understanding fails to identify purpose of research. Lack of knowledge of theory and poor understanding of business case application Unconvincing evaluation Poor analysis of internal presentation of business information Little comprehension of link between theory and the business case Lack of research beyond course materials Competent analysis of internal presentation of business information Basic understanding of theory and application to the business case Some research carried out beyond course materials Thorough analysis of internal presentation of business information Good understanding of theory and application to the business case Research carried out beyond course materiel Excellent analysis of internal presentation of business information Extremely high level of understanding is demonstrated by detailed application to the business case. In-depth research carried out beyond course material

Criteria E (0-39) D (40-49) C (50-64) B (65-79) A (80-100) Research Goal and Objectives Weighting 10% Clear evidence of lack of understanding, fails to identify purpose of research. Lack of knowledge of theory and poor understanding of business case application No evidence of data collection. Unconvincing evaluation Poor of understanding of research goals and objectives. Little comprehension of link between theory and the business case No evidence of data collection. Lack of research beyond course materials Competent description of research goals and objectives Basic understanding of theory and application to the business case Interview and data collection referenced but limited addition in appendix. Some research carried out beyond course materials Thorough and comprehensive description of research goals and objectives Good understanding of theory and application to the business case

Conditions: This is a compulsory assignment. It must be submitted and it makes up 25% of your final result for this paper. The completed assignment is to be submitted to your facilitator via Blackboard by the due date. Any work of others such as articles, journals. The internet or textbooks must be referenced following the latest APA referencing guidelines.