Reference no: EM13784145

Question 1."B-roll" refers to: 

•   anchor's use of sound bites.   
•   footage that doesn't make the final newscast.   
•   unedited video pictures submitted by a practitioner.   
•   sound to accompany suggested footage.   

Question 2.Organizations receive more significant publicity when their releases are:

•   publicizing charitable donations.   
•   localized.   
•   accompanied by photographs.   
•   sent to corporate magazines.   

Question 3.What type of writing style is essential for a successful newsletter? 

•   punchiness.   
•   inverted-pyramid.   
•   anecdotal.   
•   bulleted.

Question 4.The most effective medium for delivering messages that require absorption of details and contemplation by the receiver is the:

•   magazine.   
•   online media.   
•   newspaper.   
•   radio.   

Question 5.Computers can be used to create professional looking newsletters and graphically illustrate materials on a personal computer right from the office, what is this called? 

•   cyberscanning.   
•   desktop publishing.   
•   importing.   
•   PowerPoint.   

Question 6.What are some pros of new media? 

•   distance insensitive.   
•   large audiences.   
•   broad coverage.   
•   linearity of content.   

Question 7.This can be likened to a chatroom or instant messaging session and enables public relations practitioners to use their computers to converse with clients or peers.

•   Webconferencing.   
•   teleconferencing.   
•   online conference.   
•   listserv.   

Question 8.The majority of newspapers in the United States are classified as ________ newspapers.  @ This answer is supported in the text on page 254. 

•   tabloid   
•   daily   
•   weekly   
•   bi-weekly

Question 9.What is NOT an effective outlet in trying to place your clients on television interview shows?

•   talk shows.   
•   as "experts" on issues.   
•  subscribe to media alerts/listservs that ask for experts to be quoted/interviewed.   
•   actualities.   

Question 10.The term that refers to cable and other high-capacity services (satellite, DSL) that enable online  practitioners to meet acceptable guidelines for loading time, while offering broadcast-quality video and unlimited information stores to media, investors, and other publics is:

•   mainstreaming.   
•   virtual presence.   
•   broadband.   
•   blogging.