Effective marketing to attract customers

Assignment Help Strategic Management

Reference no: EM133020419 , Length: word count:200

Question: Companies that seek to expand their operations internationally need to understand the pressure to respond to local, national, or regional customs, especially where goods or services require customization due to cultural differences or effective marketing to attract customers to try a different product.

Provide an example of a local company that is using an international strategy to expand its operations. Using the PESTEL model, examine and discuss three risk factors that need to be considered from each of the components (political, economic, social, technological, environmental and legal). Marketing theories - PESTEL Analysis. (n.d.). Professional Academy.

Directions to student: The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response. You will be writing three or more discussion posts per week.

Your main post must be two to three substantive paragraphs 150-200 total words and include at least two APA-formatted citations/references. Please follow up with two subsequent replies to colleagues. Each reply should consist of a relevant paragraph containing 100 words or more.

Reference no: EM133020419

Questions Cloud

Compute the cost of goods sold and inventory destroyed : On September 30, 20x1, a fire destroyed the warehouse of Refresh Co. Compute the cost of goods sold and inventory destroyed by fire

What would the overhead cost per unit be : The calculator required 80 parts, and the games required 120 parts. What would the overhead cost per unit be as it relates to the assembly cost pool for games

Identifying goals identify critical statements : Identifying Goals Identify critical statements by major parties and Making the Diagnosis Identify predicaments

Calculate the value of the canadian bankers acceptance : The CEO mentions that HighTech's pays an average of 1.1% on existing loans. Calculate the value of the Canadian bankers acceptance

Effective marketing to attract customers : Provide an example of a local company that is using an international strategy to expand its operations. Using the PESTEL model, examine and discuss three risk

How much cash was collected from customers during the period : During the year, $230,000 in customer accounts were written off. How much cash was collected from customers during the period

What was the actual purchase price per unit : Information on Bibi Company's direct material costs is as follows: Standard unit price P3.60. What was the actual purchase price per unit

Determine the benefits and costs : Determine the benefits and costs for a local company. List at least ten factors you must consider as part of this analysis

Explain why meaningful and correct data analysis : Determine the difference between data, information, and knowledge. Define the point at which data become information and information becomes knowledge

User Account

All Pages