Reference no: EM132923873

You are a district sales manager for Drug-Mart, Inc., which operates a nationwide chain of pharmacies. Stores in the Drug-Mart chain sell not only medications and other health-care-related products but also a wide range of consumer items. Drug-Mart stores have long sold cigarettes, but the company is considering dropping cigarettes from the product lines sold in the stores (the same sort of change in policy certain other pharmacy chains have adopted in recent years). Nick O'Teen, a Drug-Mart vice-president to whom you report, called you in to discuss the cigarette decision. O'Teen said this to you:

"I have major reservations about signing on to the idea of stopping cigarette sales. Here's why: I'm confident that if we drop cigarettes, we wouldn't just lose out on those sales. We would also experience reduced sales of all sorts of other products. I'm sure I'm right about that effect, but please do some checking or testing for me."

If you want to do the most effective job of testing the accuracy or inaccuracy of O'Teen's theory, what should you do?

Group of answer choices

Interview random consumers about whether they would be likely to quit shopping at Drug-Mart stores if cigarettes were no longer sold there.

Seek evidence of other chains that have suffered a drop in sales of other products after ceasing to sell cigarettes.

Ask the managers of the individual stores in the Drug-Mart chain whether they think stopping cigarette sales would lead to the effect O'Teen predicted.

Seek evidence of other chains that have not suffered a drop in sales of other products after ceasing to sell cigarettes.