Effective decision making in international marketing

Assignment Help Marketing Management

Reference no: EM133144099

PART A: CASE STUDY QUESTIONS

Read the following Case Study and then answer three (3) of three (3) questions.

Debonairs Pizza: Delivering pizza with pizzazz

Question 1: Knowledge of the culture is essential for effective decision making in international marketing. Explain the issue of cultural change over time and how Debonairs has addressed this. (800 words)

Question 2: Cultural factors become more significant when marketing overseas because each foreign market exists in the context of different cultures with behaviour that is different from that with which the marketer would be familiar in their home country. (800 words)
a) What are the shortcomings of Hofstede's criteria for assessing cultural differences on a global basis?
b) What will Debonairs need to take into consideration when starting operations in the United Arab Emirates?

Question 3: At the end of the case study, it is stated that this brand is growing in strength and popularity. Imagine Debonair is expanding its business to the Cambodian Market. Highlight some of the issues that Debonairs might face when expanding to the Cambodian market in the near future. (800 words)

PART B: SHORT ANSWER QUESTIONS

Question 1: There are various modes of entry that a business can choose from when deciding to enter international markets. Explain why there is not one ‘right' entry mode and how resources and risk affect market entry decisions. Use examples to illustrate. (300 words)

Question 2: Competitor analysis is the cornerstone of planning and implementing strategy. Discuss the steps involved in systematically conducting competitive analysis. Give examples to support your answer. (300 words)

Question 3: Discuss the steps involved in the classic strategic planning sequence and illustrate using an international company of your choice. Justify your answer. (300 words)

Question 4: Discuss the factors that international marketers must consider when deciding whether product modification is required. Illustrate using product examples. (300 words)

Attachment:- Case - Debonairs Pizza.rar

Reference no: EM133144099

Questions Cloud

How do you plan to finance the growth of your company : If you decide not to go public, explain why not? Also, how do you plan to finance the growth of your company?

What is simple rate of return on the new bottling machine : The management of Ballard MicroBrew is considering purchase of an automated bottling machine for $66,000. What is simple rate of return on new bottling machine

Purpose of five primary financial statements : Describe the purpose of the five primary financial statements.

Prepare the entry on snow unlimited resorts : Prepare the entry on Snow Unlimited Resorts, Inc. books if a client disputed a billing and was given a credit adjustment on their account in the amount of $2750

Effective decision making in international marketing : Essential for effective decision making in international marketing. Explain the issue of cultural change over time and how Debonairs has addressed

What total amount of expense for these items was reported : Total repair expenses for the year were estimated to be P260,000. What total amount of expense for these items was reported in Cuerpo's first quarter

Measures of central tendency for quantitative data : The most frequently used measures of central tendency for quantitative data are the mean and the median. The following table shows civil service examination sco

What is the total amount of expense : In Funes Co.'s interim income statement for three months ending on March 31, 2022, what is the total amount of expense relating to these two items

Funding for a risk mitigation plan : Chief Finance Officer, Armin ban Vuuren, feels mitigating risk is a wonderful approach but comes at a high cost. Capital spent on mitigating risk become funds u

User Account

All Pages