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Effective content strategy in your marketing strategy

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Question

Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside a business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. Thought leaders become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. Over time, they create a dedicated group of friends, fans and followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche or across an entire ecosystem.

Your Portfolio Project will consist of 3 parts, including a class presentation. Remember - all 3 parts of the Portfolio Project are related, with each part building on the next part.

For your Portfolio Project Part 2, you will write an Article/Blog post where you will demonstrate your thought leadership by discussing the implementation of a digital marketing strategy for a business.

- What are the benefits of implementing an effective content strategy in your marketing strategy?

- How does personalization fit in this strategy? What are the benefits of personalization?

- What are the core features of CRM programs? How do they help in managing content?

- What are some of the KPI's that a business needs to focus on when evaluating a content strategy?

Reference no: EM133539630

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