Effective and lead to sustainable competitive advantage

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Reference no: EM132196716

As a relatively strong domestic personal computer company, you are considering expanding your current operations to other countries outside the United States. You are well aware that multinational companies function, behave, and develop and implement strategies differently than companies that only operate domestically.

(a) Under what conditions would a different strategy across national borders be effective and lead to a sustainable competitive advantage? Describe and take into consideration political and economic risks as well as cross-country differences in demographic, cultural, and market conditions and the risks associated with adverse exchange rate shifts.

(b) As the Chief Executive Officer of your strong domestic personal computer company, you have identified three target national markets outside of the United States for potential expansion: Russia, Canada, and the combined 19 national markets that comprise the Eurozone (only those European Union member nations that use the Euro as their sole primary currency). Which one of the five general strategy options from Chapter 7 (page 138) would you use to gain market share in any one of the three target national markets outside of the United States? Provide sufficient detail to justify your choice of strategy.

Reference no: EM132196716

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