Reference no: EM133513245
You have recently started a job as an international business and sales expert with XFoods Export Management Company. You are expected to study different markets and develop market intelligence for exporting products to new markets.
Your manager asks you to select one country and one product from the choices listed below and answer the given questions.
Countries (choose one): Bahamas, India, Hungary, Japan, Australia, United States of America. Other countries may be chosen, subject to prior confirmation from your instructor.
Products (choose one): Maple syrup, wheat and meslin, soya beans, pork, chocolates.
Other products may be chosen, subject to prior confirmation from your instructor.
Use your textbook and various sources on the internet to develop a report and answer the following questions:
1. Explain the chosen country's culture and belief system and analyze its effect on your chosen product's trade and consumption.
2. Examine this country's political, economic, and legal systems and analyze their effects on your chosen product's trade.
3. Examine if the chosen country is a member of regional and/or global trade agreements and explain the effects of this on your chosen product. Is there any bilateral agreement between Canada and the chosen country? If yes, what is its specific effect on your chosen product?
4. Assuming that your business strategy is cost leadership, explain how this strategy can influence your business in the target market.