Reference no: EM132422641
HI6008
Business Research Project
Trimester T2 2019 - Holmes Institute, Australia
Topic - Effect of social media advertising on Buyer behavior
Assessment Title - Reflective Journal includes a statement indicating which sections of this research project you personally wrote and what you learned from this experience.
Purpose of the assessment (with ULO) The purpose of this assessment is to ensure each student is able to document a critical reflection of their personal learning process, as experienced during this unit.
Assignment Specifications -
Purpose: This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research project.
Assignment - the Individual Reflective Journal - is to ensure each student is able to contribute to document a critical reflection of their personal learning process, as experienced during this unit. It will be best to build your journal progressively, by making notes each week, starting at week 1 and going through to week 12. Your notes will serve as a reminder of which sections you personally contributed to, what you learnt, and how you experienced the learning process.
A significant aspect of the learning journal will be your reflections on how well your team co-operated in the various phases of the Business Research Project, i.e. Topic Approval, Literature Review, and Methodology.
Assignment Structure should be as the following:
1. My personal contribution to the topic selection, problem definition, research question, writing of topic approval submission, and team charter. How I experienced this and what I learnt from it.
2. My personal contribution to the literature review report, i.e. search process, summarising of relevant articles, designing the outline/argument/structure of the literature review, writing up the literature review. How I experienced this and what I learnt from it.
3. My personal contribution to the research methodology report, i.e. my role in discussions about methods, sampling, questionnaire design, data collection, analysis and interpretation. How I experienced this and what I learnt from it.
4. My reflections on the research experience, insights I gained, and any issues, struggles, challenges, synergies I experienced, individually and in the teamwork
5. My statement indicating which sections of this research project I personally wrote and what you learned from this experience.
Note - Word limit - At least 1200 words. The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings, paragraphing, and page numbers. Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.