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part 1-
The increase in technology has had a profound effect on virtually every business sector. How has increased technology affected the measurement of consumer behavior?
part 2-
This article sets up an interesting and very common dilemna for a marketing researcher. What would you do and include your rationale.
https://www.marketingprofs.com/articles/2005/1361/the-ethics-of-marketing-research-can-i-should-i-would-i
An alternative strategy for Corben Inc. is to cancel the introduction of Zaturn and instead to spend the $40 million (on an annual basis) to promote Crunz. This action is expected to increase the sales for Crunz by 50%. Both brands (Cruz and Zatur..
You are a member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for this campaign, each based on one of the levels in Maslow's need hierarchy that can be used to segment the mar..
Customer service is all about building relationships with your customer base
The role of language and non-verbal communication as it affects cultural norms.
Provide an example of a nationally known or local business for each of the following types of business organizations- 1) Sole Proprietor 2) Partnership 3) Corporation 4) Limited Liability Company
Business process management (BPM) and enterprise resource planning (ERP) systems
Select two reputable internet based companies, explaining what lessons from each business model could be applied to your company.
Marketing managers must accept the responsibility for the consequences of their actions also make every effort to verify that their choices.
Decisive Influences on Strategy Formulation
What are ethical considerations a business would need to evaluate before making a profit in a foreign country? All countries have different laws that need to be followed. A dilemma can take place when a company follows the law that infringes on th..
For each business entity, analyze how you might limit your liability experience as an owner
What are the elements of an entrepreneurial culture? that is , what it takes in terms of beliefs, values, incentives, rewards
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