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Effect of changing the approach of direct marketing mantra

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Reference no: EM132424098

Problem: Dell® Computers has demonstrating their products in U.S. retailers physical stores such as Wal-Mart stores and Best Buy. Consumers are no longer directed to their web site to place an order. Dell will soon be selling through retailers in China. Obviously, Dell has had to change its "contact" with consumers. What is the effect of changing the approach of direct marketing mantra on Dell's business?

Reference no: EM132424098

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