Educating the public about heart disease

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Reference no: EM132176278

The American Heart Association (AHA) has been educating the public about heart disease for a number of years with great success, but has recently found that the level of awareness about how to prevent heart attacks has not increased in the past two years. A new communication campaign is needed to convey key messages through multiple platforms and channels. What strategies and tactics would you recommend, using this ¬chapter as a guideline in terms of (1) tailoring messages to what is described as “passive” audiences, (2) how to make the message ¬relatively simple and easy to understand, (3) reinforcing the message through social media, videos, and even events, and (4) using ¬word-of-mouth—WOM—technique.

Reference no: EM132176278

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