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Econ of scale and scope advantages

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Reference no: EM131999572

If a company's product is large home appliances such as washing machines, ovens, and refrigerators, would it seem to make more sense to pursue a multi-domestic strategy, a global strategy, or a transnationalstrategy? Explain why?

Hint:

  • The differences between Global - MD and Transnational strategies and under what conditions they are (Suitable, Acceptable and Feasible)?
  • For Global : Econ of scale and scope advantages- Which activities
  • For Multi-Domestic : Adapting to host market conditions- which activities
  • For Transnational : How design the global value chain ? Which activities should be considered for global , which activities should be considered for MD and how to achieve coordination among these activities globally

Reference no: EM131999572

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